MERCHANT LAB · DEMO
A little clarity, every day.
See how your consultant could turn business records into a useful next step.
Illustrative data
Sample shop · August–September 2026 · GBP. These are written examples, not a live analysis of your business.
Sales are up. There’s more to the story.
In our sample shop, totes drove growth while pouch costs crept up. Start with the finding, inspect the calculation, then decide what to check next.
Two months at a glance
- Total revenue
- £9,900
- Gross profit
- £5,420
- Gross margin
- 54.7%
August + September
Before overhead and tax
Gross profit ÷ revenue
What deserves your attention?
Three example findings. Each comes with evidence and a next step.
Monthly revenue+6.3%
Sales grew. Profit grew more slowly.
September brought in £300 more revenue, but only £140 more gross profit.
See the background September pouch margin46.7%One product needs a closer look.
Travel pouch margin fell from 50% to 46.7% as unit costs rose.
See the background Share of September gross profit64.7%Totes are carrying the growth.
Canvas totes contributed £1,800 of September’s £2,780 gross profit.
See the backgroundTry the real workflow
Download the same four-row sample, then attach it in the consultant.
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