DEMO · FINDING BACKGROUND
Totes are carrying the growth.
Canvas totes contributed £1,800 of September’s £2,780 gross profit.
What’s happening?
Tote volume rose from 120 to 150 units, with selling price (£20) and product cost (£8) unchanged. Their £360 increase in gross profit offset a £220 decline from pouches.
Behind the number
150 × (£20 − £8) = £1,800 gross profit. £1,800 ÷ £2,780 = 64.7%. £360 − £220 = £140 combined growth.
Source rows and evidence
- August totes: £2,400 revenue, £960 costs, £1,440 gross profit.
- September totes: £3,000 revenue, £1,200 costs, £1,800 gross profit.
What we still need to know
Two months cannot establish lasting demand. Stock availability, returns, and advertising spend are absent.
A useful next step
Check inventory and repeat demand before increasing the next tote order.
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