DEMO · FINDING BACKGROUND
Sales grew. Profit grew more slowly.
September brought in £300 more revenue, but only £140 more gross profit.
What’s happening?
The sample shop sells canvas totes and travel pouches. More tote sales offset fewer pouch sales, taking revenue from £4,800 in August to £5,100 in September.
Behind the number
Revenue: (£5,100 − £4,800) ÷ £4,800 = 6.25%. Gross profit: £2,780 − £2,640 = £140, an increase of 5.3%.
Source rows and evidence
- August: £4,800 revenue − £2,160 product costs = £2,640 gross profit.
- September: £5,100 revenue − £2,320 product costs = £2,780 gross profit.
What we still need to know
Gross profit excludes shipping, returns, marketing, tax, and overhead. Higher sales do not establish higher net profit.
A useful next step
Compare shipping and acquisition costs before deciding whether to scale sales.
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